This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.
For marketers coming out of the Mad Men era of classic four-p marketing, the game has changed forever.
See also: 3 things to know about marketing to Generation Z
Today, the race is won by those who are as comfortable with APIs, analytics, multivariate testing and social influence as they are with the old world of power branding, Super Bowl ads and marketing calendars
Marketing is now where big data and the customer experience live — not just value propositions and a great relationship with Sterling Cooper Draper Pryce. Read more…
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